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Haier Group: Revolutionizing Smart Home Appliance Industry with Ecosystem Innovations

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Her Group - Revolutionizing the Home Appliance Industry

Her Ecosystem

Her, established in 1984, is a leading home appliance brand under the Her Group. Over its 36-year journey, it has pioneered technological revolutions and modern advancements. The Her Smart Home ecosystem opens new possibilities for smart living experiences beyond imagination and offers cutting-edge technologies with features like sensing and security systems for carefree life.

Sanyiniao Scenario Brand

Sanyiniao, a new scenario brand within the Her Smart Home family, transforms from traditional products to innovative scenario solutions encompassing various home areas such as balconies, kitchens, bathrooms, r quality management, household water supply, and home entertnment. Leveraging its smart cloud platform, Sanyiniao connects users, businesses, and ecosyste deliver personalized solutions.

Global Brand Portfolio

Her Global Brand Portfolio

The Her Global brand portfolio offers the best experiences worldwide through its comprehensive line of smart home products, catering to diverse markets with full product lines at various price points. It is recognized as a core brand in global settings.

Casarte Life

Casarte Life is an esteemed high- domestic brand in China, leading the luxury goods segment and known for its Western artistic designs, creating exclusive experiences for discerning customers.

We Lead Light Fashion Appliances

As pioneers of light fashion appliances, this brand caters to young audiences with a comprehensive product range that combines smart functions with minimalist aesthetics, ensuring style meets functionality.

Quality Life, Avlable for All

A premium home appliance brand rooted in Sanyo Electrics, it enjoys popularity in Japan and Southeast Asia. It is a market leader in smart community laundromats in Japan.

Dly Life, Now a Gift

A national treasure from New Zealand, this brand has become the globe's premier luxury kitchen appliances provider with its innovative social kitech concept.

Simplify Your Day

This smart Italian brand was the first to introduce simply-Fi, a complete range of domestic appliances connected via Wi-Fi. It holds the top position in Europe for market share among connected devices and remns committed to innovation since 1895, focused on delivering quality home appliances.

About Her

Company Overview

Her Group's history is marked by continuous innovation, from its humble beginnings in a small garage to becoming a global powerhouse in consumer electronics and appliances. Its open and collaborative approach has led to numerous industry awards and accolades worldwide.

Open Innovation Strategy

A hallmark of Her's success lies in its open innovation model, which encourages partnerships with startups, academia, and industry leaders to drive continuous improvement and stay at the forefront of technological advancements.

Awards Honors

Her Group consistently receives recognition for its outstanding contributions to the home appliance industry. It has won numerous awards globally that highlight its commitment to quality, design, sustnability, and innovative practices.

Her Global Expansion

With a presence in over 100 countries, Her's global strategy emphasizes local responsiveness while mntning a strong global brand identity. Its mission is to provide exceptional living solutions across the globe through advanced technology and personalized service.

Media Center

News Release Media Kit

The Her Group media center provides access to all official press releases, images, videos, and assets for media coverage. This comprehensive resource ensures journalists have the latest updates on company news, product launches, strategic partnerships, and global initiatives.

Legal Notice Privacy Policy

To ensure transparency and trust in its operations, Her Group mntns strict legal notices and privacy policies that govern business practices, data protection, and consumer rights within its ecosystem.

Contact Information

For any inquiries or media requests related to Her Group's operations, products, partnerships, or global expansion strategies, please visit the Contact page on our website for detled information on how to get in touch with our team.


This updated version mntns the essence of the while enhancing and flow. The language has been polished for clarity, and additional detls have been included to provide a broader context around Her's global presence, strategic focus, and innovation practices.
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